THE CLIENT NEEDS ANALYSIS (CNA)
The Client Needs Analysis is a tool used—in theory—by a lot of organizations in a wide variety of industries. But often, the CNA seller is a wolf in sheep’s clothing. Often, they’ll say something like, “I’m not here to sell you anything today…I just want to learn more about your business.” Then, as soon as you expose a challenge, they pull out a pre-conceived ‘package’ that they had in mind before they ever spoke with you.
At WOKV, the CNA is a diagnostic tool, not a sales technique. Curiosity is a resource that helps us understand your challenges and objectives.
MARKETING STRATEGY MODEL
Are you faced with the daunting task of developing a marketing plan? We can help by walking you through a process called “The Marketing Strategy Model”. We will help you pinpoint your target consumer, determine what makes them want to buy, conduct a full competitive analysis and create a positioning statement and sales tactics that will get you results! Our step-by-step process makes it easy for you- just give us a try!
Jacksonville, FL
Updated Wednesday, March 10, 2010 12:53 AM
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CREATIVE PROBLEM SOLVING
Need an idea or solution to a specific marketing challenge? We’re here to help via a big group-storming session, small group speed-storming session or virtual e-storming! No problem is too big or too small for us to handle. In fact, we have a member of the team who is trained as an Effective Facilitator by Creative Resources. If you give us a problem, we’ll give you a long list of possible solutions. It’s simple, quick, yet very effective and fun.