Marketing Strategy Model
“I know that half the money I spend on advertising is wasted. I just don’t know which half.”
- John Wanamaker , Dept Store Magnate
Want to make all of your advertising work? You need a focused Strategy.
Your WOKV AM and FM Account Manager is uniquely qualified to help, using a tool called the Marketing Strategy Model.
GOOD INTENTIONS = GOOD STRATEGY
What happens if you go to the grocery store without a shopping list (especially if you are hungry)?
· You will spend more than you wanted.
· You will buy “what looked good at the time”.
· You will forget, and fail to get, some things you really need.
Start with Objectives (A meal plan):
· How many meals will you prepare this week?
· How many family members will you feed?
· Do you have any guests coming over?
From there build a list. The Meal Plan is the Strategy and The List is about Execution.
With a Strategy in place: Without a Strategy in place:
You stay closer to budget. You spend more than you wanted.
You can remember what you need and why. You buy what looked good at the time.
You can avoid buying what you don’t need. You miss what you really need.
That’s what happens when you invest in advertising without a Strategy!
THE MARKETING STRATEGY MODEL IS A STEP-BY-STEP PROCESS THAT WILL HELP YOU DEVELOP AN ON-TARGET STRATEGY!
1. TARGETING
2. BENEFITS SOUGHT
3. COMPETITIVE PERCEPTIONS
4. POSITIONING
5. ADVERTISING & PROMOTIONS (TACTICS)
LET’S FIND YOUR POSITION TODAY.